THE "KEYS" TO SUCCESS: PERSONAL RECOMMENDATIONS AND SERVING "THE LITTLE PEOPLE"
12:21 PM April 9, 2010
I just returned from a family vacation that brought me full circle to a lesson I learned in college about a man whom I have always greatly admired.
We were in San Francisco and wanted to eat an authentic Italian dinner in North Beach. I always prefer a personal recommendation to one found in a guidebook so I asked my friend Matt Ferrari whose family runs the Bay Area's A.G. Ferrari Italian Foods stores for some ideas. Matt's brother Paul suggested a few that included the one we ended up at--`E Tutto Qua! which translated means "everything's here." Boy, was it.
He was soundly rebuffed. So in 1904 he raised $150,000 from his stepfather and 10 friends and opened the Bank of Italy — in a converted saloon directly across the street from the Columbus S&L. He kept the bartender on as an assistant teller. There he began to exploit his guiding principle: that there was money to made lending to the little guy.
How did it work out? The Bank of Italy became...the Bank of America. Maybe you've heard of it?
Giannini's vision became the bank that now serves "the little guy" coast to coast--a vision the "big guys" of his day ridiculed. Giannini didn't accept the conventional wisdom, he followed his heart and his mind and he created a system of banking that all of us take for granted today.
So when we sat down for dinner on Tuesday night, I tried to impart some of that history to my two sons. It had been such a compelling story to me as a university student. I hoped it would mean something to them as we sat in one of the first branches of Giannini's bank. Angelo Miller was strolling by our table as I told this story and he stopped by to add some color.
Angelo is a larger than life character who runs the front of house at `E Tutto Qua. My wife, whose mother is from Milan, enjoyed speaking with him in Italian. My son Sebastian later enjoyed sitting with him outside as he drew people in to the restaurant. As I told the story to my wife and sons, Angelo informed me that vestiges of the bank were still visible in the restaurant--from the "BA" etched in to the stonework outside to the bank vault inside. I told him that I was such a big fan of Giannini and that it was meaningful for me to be dining at such a historic location.
Later, as we enjoyed an authentic Italian dinner from owner Enzo Pellico and his team of chefs and waiters, Angelo stopped by with a gift. He handed me two keys to a safe deposit box--one of the safe deposit boxes left over from the Bank of America days. I suppose those keys wouldn't mean much to the average restaurant patron. But to this history major and longtime admirer of A.P. Giannini, they were worth their weight in gold. I now have a cherished piece of history from one of the great American success stories--one that I know my sons will remember now.
It also reinforced my view that while travel books are great, there's nothing like having a friend in a city who will direct you to the right places to visit. So here's my recommendation for your next visit to San Francisco: Check out this restaurant in North Beach called `E Tutto Qua! The food's great and you can't beat the service. Tell Enzo and Angelo that Frank Buckley of Los Angeles, the friend of Matt Ferrari, the brother of Paul Ferrari sent you...
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