ktla.com
My Truth by Sam Rubin

Secret of "Star Trek's" Success... Good Is The New Black


9:32 PM  May 10, 2009

       I don't imagine there are actually people sitting in a room counting up piles and piles of cash; after all who uses cash these days to buy movie tickets; but no matter the method of accounting; one thing is clear; on Wednesday no one had paid a dime to see the new "Star Trek" movie and by Sunday night, Paramount has pulled in at least 75 million dollars.

       
      So may I offer the Monday Morning Quarterbacking that I hope is as clear as a bell. It doesn't matter if avid Trekkers loved the new version. It doesn't matter if most young audiences couldn't pick DeForest Kelley; (The original Dr. McCoy), out of a line-up. What matters is simply this. The new 'Star Trek' movie was good, really good; and that is such a rare thing in Hollywood these days...that the fact the movie was good is enough to generate both headlines and, who would have guessed it, actual box office receipts as well.

      Not too long, not too pretentious, not too confusing. "Star Trek" actually entertained audiences with thrills, visual excitement, and a few choice laughs as well. As director J.J. Abrams said in our KTLA/Reelz Channel "Sneaks" special, "I didn't make this movie for Star Trek fans, I made this movie to entertain the general audience." Nuff said. 

      If you build it, and it's good, they will come. Times are tough; but when people are making phone calls late on Friday night telling their friends they have got to see this movie; and those friends go on Saturday; and they tell friends who go on Sunday. Guess what, you have a hit.

      "Wolverine" also made money, lots of it. But it was bad. Really bad. And I think when bad movies make money, as they often do, it shakes the confidence of those of us; and this is really all of us, who can actually tell the difference between good and bad. 

      Another good movie is on the way. "Up," is the 10th movie from the Pixar people; who have an amazing track record; and as I spoke with the filmmakers in San Francisco on Friday; I learned one incredible thing. The average Pixar movie takes 5 years from initial pitch to opening in the theater. I figured that computer animation was difficult and this would account for why it takes so long.

    Not true. The Pixar people spend up to THREE YEARS on the script. A full three years working out the story and the script. That is enough time to really get it right. By the way; there is a rather quick sequence towards the beginning of "Up" that details the complete arc of a relationship. It is one of my favorite movie scenes I think ever. Look out for it.

Posted by Sam Rubin | Permalink | Comments (21) | TrackBack (0)



 
Previous Entry Next Entry
 


TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c0d2753ef01156f87e349970c

Listed below are links to weblogs that reference Secret of "Star Trek's" Success... Good Is The New Black:



Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.




Sadly, Susan Boyle didn't win "Britain's Got Talent." After the volatile week she's had its not surprising that she seemed relieved not to win. The day after it looks like she's still gonna make music a career as lots of people want to work with her. Hopefully she'll get an agent who protects her. Looking forward to watching her grow.
.




-mike:


didn't mean to ignore you. wrote a response a few days ago but it disappeared before i could "send," so i've come back to try again.


first off, i've been depressed since Adam Lambert didn't win American Idol. the year taylor hicks won over katherine mcphee i cut AI out of my regular tv viewing schedule. the wrong person won. and we all said it doesn't matter if you don't win . . . you can have a perfectly good career without winning AI, but then why do so many people watch and so many call in votes that cost them money? because winning matters. if jennifer hudson hadn't won the oscar we wouldn't be in awe of her talent today. she'd just be thought of as a cruise ship singer. if carrie underwood hadn't won all those grammies we wouldn't be lauding her as the best country singing newcomer. winning matters. adam has mega loads of talent. he should have won for "Mad World" alone. but he didn't. yes, i agree, he'll go on to become a musical icon, but we'll never forget we met him through AI and he lost that competition.


taking nothing away from Kris Allen. my friend, and avid AI follower, predicted an Allen win near the beginning of the Hollywood performances. she lives in middle america, and she's often right on the money. but i didn't listen. i got sucked in. my pick didn't win. so now i'm depressed. hoping if susan boyle wins "britain's got talent" tonight i'll perk up again. until then . . . yours truly, grumpy gus.
.




Jozielee -

I was being facetious. He CONSTANTLY talks about A.I. He even justified an affiliate's video he played on the air from San Diego because that station was owned by the CW. He bragged about the better coverage KTLA was giving leading up to the big finale compared to the local station that airs the show. I don't know who's coverage was better, since I do not watch the "other" channel, but it seemed like Sam and Jessica were doing a great job with the coverage, so I'll give him that. That plus having Reuben in studio - not bad. I just found it interesting that for as much as he idolozes "idol" it wasn't a blog topic. I did not watch the show, but I, like many others tuned in only for the last 15 minutes to see who would win. Jozielee, check out the rating spike for the last 15 minutes it almost doubled!!! In any case, the voting does not appear to be close as some would have suggested, thus in my opinion it was NOT the biggest upset in History. Apparently Kris Allen had quite a bit of a following (or Danny Gokey fans switched over) But whatever is the case, Adam Lambert can be summed up with one word in particular: CLASS!

Also, watching the morning news during the "entertainment" segment, us viewers were given another skit, duplicating the wardrobe incident from A.I. And I must ask Sam......WHY??????? Why do you find those skits humerous????? Do they get huge laughs during production meetings???? They are just painful. period. Every skit that Sam airs is 2 minutes less taken away for other entertainment news.
-m




If Sam can't talk about Idol because it's owned by Fox, then why does he talk about programs that are owned by Disney/ABC like Hannah Montana? Wouldn't ABC be a competitor of KTLA/CW as well? CBS TV and radio was given access to Idol this week, are they not a competitor of Fox as well? Oh wait, Sam's kid is on the Disney Channel. Never mind.




Hey -mike:


This morning Sam briefly explained why he's not discussing American Idol. It's owned by Fox, KTLA's competitor. Limits KTLA's access to the venue and insider information.




Sam -

What? No American Idol blog? Especially after the biggest upset in the history of television? Well, at least we got an entertaining skit, satiring the wardrobe stint from your report.

-m




Helen, The biggest problem with KTLA's morning shows that I see is they are trying to be all things for all people and it's not working. Add to the fact, you have some anchor/hosts who are quite good at their job and are real news people and then you have some who looked like they stepped out from behind the perfume counter at Macy's. They need to focus on what they want to be, a news program or a light hearted we are fun bunch of people to start your day with. This problem really shows up when there is a breaking news story like a brush fire or a shooting. The real news people, like old fire horses and they know just what to do, what tone to use and questions to ask the field reporters. The perfume ladies look like deer caught in headlights asking questions like "Do you think the fire fighters are getting tired?" Till KTLA figures out what it wants to be, this is what we will have to put up with.

Less that 24 hours till Terminator. Yeah!!!!!!

This is Frosty beaming out.




Hey Forrest: Nice to hear from you. Hope you're doing well.


STAR TREK was so enjoyable I convinced my husband to check it out. He never goes to movies. He totally enjoyed ST. After the show we compared impressions. He was drawn to the action. Agreed on many of the points I brought up in my first post. He thought the last statement should have been read by the new Capt Kirk (Chris Pine) if not William Shatner.


Thanks for the "beaming" explanation. That totally threw me off, but there was so much blasting, beaming, battling going on I completely missed it first time around.


Now I can't wait for TERMINATOR, TRANSFORMER and HARRY POTTER. Wooohoo!




Hellen;
ENOUGH

jozielee;
Great insight loved your posting;
BTW FYI the Scott theory was beaming aboard a ship going at "Warp Speed" accurately hitting a target moving at Warp speed (faster then light bending the physical plane of space from a slower then light speed transmission location) not your standard transmit and reconstruct scenario.
Viva Ms Green




Sam:

Good to read you reporting about "entertainment" again -- instead of about your free trips, your kid reporting on some show, or your real estate ponderings. I've been watching Good Day L.A., because you have not been reporting about films, TV shows, etc.

Also, I'm soooooo tired of those stupid little skits you put together. They are really not funny to anyone but you; and you seem to be too dense to get it when the bloggers and the audience asks you to get rid of them; so my only choice is to watch someone else. It's not like I enjoy watching Good Day L.A., but at least the audience gets some entertainment news.




Everyone’s been talking about STAR TREK so I had to see it myself. And am I glad I did. Kudos to JJAbrams for recreating a show I grew up watching. I’m not a trekkie, but I’ve seen the original series over and over. This movie, tho technically superior, kept the flavor, the mood of the original series. While I had some problems with the film, I loved 99.8%.


LIKES
* Great sound and action. Wow!
* Excellent casting.
* Beautiful sets.
* Excellent story pacing.
* Simple costumes so like the originals.
* Didn’t recognize Eric Bana 'til the credits ran. Wow, great character.
* Can’t wait to see what’s up with Captain Pike in a subsequent story.
* Loved the bridge. Felt like home. In fact, during some of the movie I cried for the years I’d enjoyed that series and how many memories Star Trek brought back to me. Nostalgia, I guess. Which brings me to my dislikes . . .


DISLIKES
* The final statement should have been read by William Shatner.
* Ohura came across as needy. What I loved about the original Ohura was her equality among her fellow bridge mates. Her independence and technical skill. In this series she seemed overly nurturing. There only to take care of her man. I HATED THAT! Stop it this instant.
* The Spock time frame was confusing. Maybe they’ll address this in subsequent stories.
* I thought Bones and Spock didn’t like each other in the original series. Science vs. Logic. Kirk was the bridge that held their friendship together.
* I didn’t understand how they found Mr. Scott and his beaming theory. People were beaming before he came into the picture, so why was beaming so revolutionary? And where did he come from, not the Enterprise? Again, something that can be explored in another movie.


My Dislikes list is negligible compared to how much I truly enjoyed this blockbuster. Hopefully the franchise lives long and continues to prosper for generations to come.




Donald Trump Presents:

Nudity. Moving Christianity into the 21st Century.




I enjoyed the Wolverine film very much. This was the Wolverine of the comics that I enjoyed. Full of rage and anger. I have always like Marvel comics for having characters that were edgy and had flaws. DC saw the writing on the wall and started do the same with their characters, the best being the Dark Knight. Even Superman got a makeover to be more edgy and less super.

The film I am waiting for now is Terminator Salvation. Which is going to be big.




After the horrible last attempt at a TV series getting back to the roots was necessary. The time travel alternate universe is a concept worthy of La High Alumni Roddenberry. The young Kirk was a sensational new way to bring in the youth who aren't so familiar with the original cast and need a new face they can follow through the next forty years of trek. The film was marvelous and true to the Star Trek story line. Casting throughout as excellent. Kirk, Mc Coy, Ohura, Scotty, Checov, Spock, Pike, Sulo and all These actors were true to the established characters portrade by the original actors but they added dimensions by making it their own. STAR TREK IS BACK WITH A VENGEANCE!!!

Thank for the heads up on Wolverine ....... shoot I always liked D.C. anyway.




Mark, I think it they were going to do a new ST film, why not go forward? They could have started the film 50 years or so from where ST:TNG ended. Then there would have been no issue with new people, the look or anything else. I think it was Abrams ego that wanted it, to replace everything that had gone before with his own vision. That's why this film will never be a true Star Trek film to me.




Thank you Frosty, but I will have to agree with you. Yeah, it was a good movie, but was it really a good Star Trek Movie? I'm still on the fence on that question. Did it stay true to Gene Roddenberry’s vision or is it now a Paramount Franchise? Parody or not? I remember the Star Trek movies with the original cast and most of those movies were good Trek movies. I really didn’t feel like I was watching a Star Trek movie until Leonard Nemoy appeared. This one, I don’t know if I liked it because everyone is young and pretty or the "visually eye candy". Good movie overall, but I think that they should have started another Star Trek crew and did some tie ins to use some of the original cast magic, because basically, that’s what they did.
For once I agree with Sam, but I'm not jumping on the band wagon because it's cool to like this movie. I'm a movie goer and enjoy movies. I think sometimes, with Sam, that enjoyment is lost in the hype.




As a long time fan of Star Trek, When I first hear that J.J. Abrams was set to do the new film I was very disappointed. I thought Ronald D. Moore, the man who rebooted Battestar Galactica and had worked on ST:TNG, DS-9 and Voyager series would have been the better choice to helm the new film. I'm not a fan of Abrams. LOST, lost me before the first season. Fringe, is just a poor copy of X Files and MI3 was one of the worst of the three.

After seeing the film yesterday, I have to say I was not happy. The story is just a rehash of Nemesis. Villainous Romulans in a giant ship that has a super weapon out to destroy Earth led by an evil bald guy. There were a few laughs, and I thought Karl Urban did a great job channeling DeForest Kelly as Dr. McCoy and as did Simon Pegg as Scotty. As for the rest of the cast, at times it seemed like a parody. It was interesting to have Mr. Spock in a relationship with another crew member, I won't say who, but it's a surprise. but it added nothing to the story line. I didn't care for the look of the sets. The bridge looked like a hip coffee shop and the engine room at times looked like the inside of a brewery. Over all with five Tribbles being best, I give the film a 2 Tribbles.

This is Frosty, beaming out.




Saw it Saturday AM - LOVED IT! Must-see!!!! IMHO, Abrams did take care of the superfans (I'm one of those) but also made it broad enough in it's appeal to hook in newbies. Excellent! Looking forward to many more in the reinvigorated franchise.




Saw it, loved it, want more of it!




Hi Sam

I was one of those who told everyone I know to see this movie. In person, over the phone, via Twitter and Facebook. I haven't seen a movie I've enjoyed so much in such a long time. Ever since Lost, JJ Abrams has been one of my favorite film makers. After seeing Star Trek on Saturday, he is now my favorite. Not since Titanic, have I wanted to see a movie over and over again. And speaking of Titanic, I predict that this movie, after everything is said and done, will go on to make Titanic dollars. Yes, I put it out there!




You don't have to tell me twice. STAR TREK is on our Must-See list. Didn't make it this weekend but we'll definitely see it this week. Watched QUANTUM of SOLACE today. Loved it. And the TERMINATOR is coming out May 17th. What a summer!

GREAT to see you posting again, Sam. We've missed you.



Post a comment



December 2011
Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
2
3
4
5
6
7
8
9
10
11
12
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31




Search this blog


Local News